Why should property developers and investors care about creating social capital?
Simply, people are seeking places to live, learn, work and play where they can find real, meaningful social connection.
Leading developers, owners and place creators are recognising prospective buyer, tenants and customers’ desire for greater human connection and sense of belonging. We believe they have an important opportunity to do more than target this through marketing or building common spaces - by bringing life to bricks and mortar, and delivering everything necessary to seed true, lasting community.
Facility and asset managers look after your building and amenities, but who is caring for the people inside it? Property and asset managers have their hands full and have a different kind of expertise than what is needed to foster community connections and resident engagement. A dedicated focus on the intangible elements of creating community is essential in delivering a great experience for owners and tenants. This requires experience, foresight, dedicated leadership and ongoing management.