Sprout Hub Alkimos Beach

With Lendlease and LandCorp

ALKIMOS BEACH, WA

Scoping, establishment and launch, ongoing operations, evaluation, events and partnerships, social media and marketing


 

Early delivery of social infrastructure and ground-up approach to community development that allows new residents and visitors to take an active role in their emerging neighbourhood.

 
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The Alkimos Beach Sprout Hub is a beautifully designed temporary community hub, located at Alkimos Beach, a Lendlease community 40km north of Perth, Western Australia. The Sprout Hub is a multi-use venue that combines a social enterprise café, coworking space, event space, digital community portal and community-led grassroots grant fund.

 
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Sprout Hub Alkimos Beach, our Sprout Hub pilot project, was launched in 2014 as a means of exploring a new model for the early provision of social infrastructure in master planned residential developments. The Sprout Hub model, developed by Sprout in collaboration with Alkimos Beach project partners, LandCorp and Lendlease, is a unique partnership-based approach to early social infrastructure delivery and community activation.

 
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Sprout Hub Alkimos Beach, our Sprout Hub pilot project, was launched in 2014 as a means of exploring a new model for the early provision of social infrastructure in master planned residential developments. The Sprout Hub model, developed by Sprout in collaboration with Alkimos Beach project partners, LandCorp and Lendlease, is a unique partnership-based approach to early social infrastructure delivery and community activation.

Originally the Sprout Hub pilot project was intended to run for three years, until June 2017. Overwhelming support from the community alongside support from project partners has allowed for an extension of the project for an additional 17 months, until December 2018. The intention is for the Sprout Hub to then move to the next stage of the development, Alkimos Vista in early 2019.

The community has come a long way since Sprout Hub first opened its doors, when the Alkimos Beach community only had six occupied houses and 16 residents. By the third year, the number of occupied dwellings had increased to 694, with a population of 1,945 residents.

Following the success of this pilot project, Sprout was engaged by Lendlease to roll out this unique  model to other developments Australia-wide, including Sprout Hub Aurora, Sprout Hub Calderwood Valley and Sprout Hub Elliot Springs.

 

Impact

In the first three years, the following outputs were achieved: 

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“The Sprout Hub has given me somewhere to think, to meet friends, to go and take some time out, I have met some lovely people and always have a great coffee and a smile with friendliness from the lovely staff.... it will always have a special place in my heart.”
Alkimos Beach resident

Outcomes

All activities, programming and systems are deliberately designed and measured against goals and outcomes for the community. Sprout Hub Alkimos Beach has been designed through the lens of four primary impact goal.

 

We don’t believe in cookie cutter, we believe in bespoke and beautiful.

 
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DESIGN, BUILD AND FIT OUT

We believe that well thought-out design and professional execution is the special sauce that makes a great space. We worked with Sprout co-founder and architect Kate Fitzgerald (Whispering Smith Architecture) to repurpose a shipping container into a space the community could be proud of, a space that was unique to the Alkimos Beach landscape and community. We sourced native recycled WA timbers, upcycled furniture and sourced local tradespeople to put it all together. The Sprout Hub is 80% recycled and built to 5 star energy efficiency.

 

SPACE OPERATIONS & COMMUNITY CAFE

Driving casual social interaction is an important outcome in the context of a new community. We achieved this primarily through creating an inviting café environment which acts as a passive activation engine. We’re responsible for the ongoing maintenance of the Hub facilities and management of the cafe with our terrific local team on the ground delivering a high quality coffee and food offering. As people come in to grab a coffee and snack, a pathway to deeper community engagement is provided. The enterprise element of the project also assists in creating a sustainable model with less l reliance on external funding.

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As a local myself, I’ve witnessed how the Hub provides a great casual place for people to come together, attend events and make new friends. It has been a great thing to be a part of, and humbling to be a part of our locals’ days!
Hayley McCallum, Hub Host
 
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EVENTS AND PROGRAMMING

Our team has an ongoing role as a connection point for the community, engaging potential users of the space, such as community leaders, groups, businesses, service providers and other organisations. This role includes supporting community groups and helping to build their capacity to deliver long-term initiatives in the community. Over the project term we aim to increase the number of community-led events, as we believe this is crucial in social sustainability.

Our approach prioritises community-led activities over top-down programming. 

... We started the club at Sprout and have steadily been gaining members.
Boomerang Bags
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DIGITAL PORTAL, SOCIAL MEDIA AND MARKETING

A core component of the project involves engagement with the broader community through marketing channels. Sprout created and moderates a digital community portal, dedicated social media channels and other marketing collateral. This has been a key component to the success of the Sprout Hub model, both in terms of driving visitation and space utilisation, and in connecting local community groups and businesses to the broader community. Attention is given in all aspects of the the project, from the way we design our marketing content to the interior fit out of the hub, so that we are representing a positive brand and helping to contribute to a strong and unique sense of place that locals can be proud of.

 
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THE SEEDLING FUND - COMMUNITY GRANTS PROGRAM

In order to support local groups and clubs and provide an avenue for local participation in decision making, Sprout Ventures has set up the Seedling Fund. The Fund facilitates a community governance model, which transfers ownership of development activities to the community itself. It was established to create a culture of contribution, and involves local people via online voting and a leadership committee. Ten cents in every dollar spent at the Sprout Hub combined with an additional project partner contribution of $1,500 per quarter, is made available to local community groups. Sprout manages the fund with the support of Bendigo Bank’s Community Enterprise Foundation.