Uptop Studio

With Z Construction & Durobuild

FITZROY, VIC
Set-up, launch, ongoing operations (marketing and engagement, admin, tenant management, community engagement, activation planning)


Creating a friendly, thriving, buzzword-free environment for coworking and shared offices.

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Uptop Studio is a small coworking and shared office space designed to support freelancers and small businesses to connect and work in an open, buzzword-free and supportive work environment. Uptop truly reflects the relaxed and creative feel of the area, situated in a converted warehouse, in close quarters to Fitzroy’s cultural buzz.

 
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As the Community Managers and one of the first tenants of the space, the Sprout team has been with Uptop Studio since its inception in late 2017 -  providing consultation on the interior design, brand development, managing social media, and website creation. and undertaking its ongoing maintenance. We support the founders with day-to-day management of the space, taking care of everything from creating a great culture, caring for tenants, and looking after invoicing.

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BUSINESS MODEL DEVELOPMENT

We worked closely with the founders to develop a business model and offering that is viable and would attract tenants. Our team also had input into the fit out and layout in a process which transformed the once outdated interiors into a light, open and modern space.

 

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BRANDING AND MARKETING

Sprout created the name of the studio and consulted on branding, as well as created marketing collateral and a website for the business. We manage marketing for the space, including social media management and content creation.

 

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COMMUNITY MANAGER & OPERATIONS

Since launching we primarily focus on general admin (invoicing, receivables, payables) tenant onboarding and community management. We’re also responsible for creating a great, friendly and inclusive culture through activation and engagement, events and activity planning.